Web Design
F&B Horticulture
Blending agriculture themes with e-commerce design to showcase efficient horticulture business.
Client
My Role
Year
Website Url
Summary
F&B Horticulture is a horticultural business that provides gardening services and sells garden tools and plants. The goal of the design is to create an interface for their website that showcases their products and services while clearly communicating their expertise and processes, while also providing an easy way for customers to connect for training and guidance from their gardening professionals.
Process
I began with thorough research, analyzing competitor websites and conducting UX research to understand user behaviour and preferences. This helped me identify effective agriculture themes, fonts, and e-commerce features. Using these insights, I prioritized UX design practices to ensure an intuitive and user-friendly experience. I then created wireframes for the core sections, iterating based on feedback and usability considerations. Finally, I designed the full layout and prototype for each page, including e-commerce configurations, using Figma.
Result
The F&B Horticulture layout seamlessly blends agricultural themes with thoughtful UX design and robust e-commerce integration. The design effectively showcases the business, highlights their services, and displays products in an engaging way. It also incorporates a clear call-to-action for guidance and assistance, alongside a straightforward contact form, ensuring easy communication for users.
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